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American Marketing Association | Hampton Roads : How the Port uses augmented reality to market VA
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When: Thursday, June 14, 2018
From 11:30 AM to 1:00 PM
Where: Slover Library
235 E Plume Street
Norfolk, VA  23510
United States

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Reality or Science Fiction?
How the Port is Using Augmented Reality to
Bring in New Business.


Thursday, June 14th | 11:30AM - 1:00PM

Slover Library, 235 E. Plume Street, Norfolk


Join the AMA Hampton Roads for our Southside speaker luncheon featuring Jay Stecher, Vice President of Marketing and Communications for the Port of Virginia. The Port is a huge economic driver for the state; however, understanding the Port's impact can be hard - especially if you don't live near the water.


Hear how the Port is telling its story by virtually putting the Port right in people's hands.The Port is undergoing a $670 million expansion that will increase container volumes by 40 percent in 2020.Using a specially-designed app, the Port can show prospective customers the vision for the completed terminals. Jay will share the process to gaining management buy-in for new technology, as well as the strategy behind using augmented reality to bring in new business.


Three key takeaways

  • To build a successful app, buy-in must start at the internal level
  • Augmented reality is fun, but you must ensure there is more to the steak than just the "sizzle"
  • The hardest - yet most effective - way to use a tool is to put it in your customer's hands and then keep quiet




Thank you to our sponsors!


American Marketing Association Hampton Roads||


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Virginia Maritime Association
236 E. Plume Street Norfolk, VA 23510
Phone: 757-622-2639
Fax: 757-622-6302